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The article is broken up into two sections first it addresses Murakami's popularity in China, and in the second part the English speaking world. With respect to China, Norwegian Wood is far and away his most popular novel. The article quotes a literature professor who says that work resonated with young people who moved to large cities during the period after the Tiananmen square protests who felt isolated and disoriented in their new environment.
However, in the English speaking world all of this novels have gained a large degree of popularity. The article talks about peoples attraction to the surreal, dreamlike qualities of his stories. The article closes with a quote from Murakami himself about why he thinks his works are popular. He says something along the lines of, since the end of the cold war, there hasn't been a system that allows people to make sense of the world, events from the Kobe Earthquake and subway gas attack in Japan to 9/11 in the US make people come face to face with world chaos and that leads people to relate to his stories.
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